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SBD Global/July 11, 2012/Marketing and Sponsorship

Santander Extends Its Partnership With Bundesliga Club Until '17

The Santander Consumer Bank AG "extended its sponsorship deal" with Bundesliga club Borussia Mönchengladbach for another five years, according to WESTDEUTSCHE ZEITUNG. The credit institute, based in Mönchengladbach, has been a partner of Borussia Mönchengladbach since '01. Santander "became the club's official co-sponsor and title sponsor of Borussia's youth teams" at the start of the '08-09 season. Santander Consumer Bank Marketing Dir Guido Mertsch said, "The sponsorship deal with Borussia Mönchengladbach is one of our most important communication tools. Therefore, we are glad to continue this beneficial cooperation." Borussia Exec Dir Stephan Schippers added, "Santander has from the start of our partnership focused its attention on youth development. Santander fits Borussia, and Borussia fits Santander. We are happy about the extension." The new agreement expires on June 30, '17.(WESTDEUTSCHE ZEITUNG, 7/10).
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