Marketing Symposium: Global Sports Events Cargiant, QPR Battle To Build Homes McIlroy Takes Time To Focus On Lawsuit Government, Football Chiefs Launch Group Kompany Stars In Skreamer Boot Ad Huawei Named Ajax Cape Town Sponsor Webster To Resign As Patron If Evans Returns Nissan Confirms Hertz Mobility Partnership Sunderland To Refund Fans' Ticket Costs Richard Phillips Ousted In Boardroom Coup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 11, 2012/Marketing and Sponsorship
Management Companies Line Up To Woo Murray When XIX Contract Expires
Published July 11, 2012
SILVER LINING FOR SPONSORS: MARKETING MAGAZINE’s Noelle McElhatton wrote that Murray's failure to win Wimbledon “should not cause adidas’ marketers any sleepless nights -- this is one cloud that has a silver lining." Murray following the match "stunned the Centre Court crowd when he cried bitter tears of disappointment" after losing to Roger Federer." With that “outpouring of passion, Murray delivered a more valuable form of gold to his sponsor: authenticity” (MARKETINGMAGAZINE.co.uk, 7/10).