Ofcom To Probe BT, BSkyB Clash Qataris Pump $774K Into Royal Ascot BDO Named Hearts Administrators Hertz, British MotoGP Extend Deal Welsh Rugby CEO Favors Profits Split FA Extends Partnership With Big Cola Rugby Returns Several Key Sponsors Tough Times For Aussie Rugby Union Bale Trademark A Move To Define Brand British GP Ticket Prices Slowing Sales
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 11, 2012/Marketing and Sponsorship
Management Companies Line Up To Woo Murray When XIX Contract Expires
Published July 11, 2012
SILVER LINING FOR SPONSORS: MARKETING MAGAZINE’s Noelle McElhatton wrote that Murray's failure to win Wimbledon “should not cause adidas’ marketers any sleepless nights -- this is one cloud that has a silver lining." Murray following the match "stunned the Centre Court crowd when he cried bitter tears of disappointment" after losing to Roger Federer." With that “outpouring of passion, Murray delivered a more valuable form of gold to his sponsor: authenticity” (MARKETINGMAGAZINE.co.uk, 7/10).