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SBD Global/July 11, 2012/Marketing and Sponsorship
Management Companies Line Up To Woo Murray When XIX Contract Expires
Published July 11, 2012
SILVER LINING FOR SPONSORS: MARKETING MAGAZINE’s Noelle McElhatton wrote that Murray's failure to win Wimbledon “should not cause adidas’ marketers any sleepless nights -- this is one cloud that has a silver lining." Murray following the match "stunned the Centre Court crowd when he cried bitter tears of disappointment" after losing to Roger Federer." With that “outpouring of passion, Murray delivered a more valuable form of gold to his sponsor: authenticity” (MARKETINGMAGAZINE.co.uk, 7/10).