Palmeiras Inks Shirt Deal With Crefisa Ireland To Back Away From Sponsors Ban England On Course For Record Sackings Scotland Games To Stay On Free-TV Celtic Fans Claim Old Firm Derby Dead Repucom Restructures European Business Koukash Wants English Clubs In NRL Lewis Hamilton Signs With Purple PR FIFA Addresses Loss Of Sponsors Cambridge United Flush With Cash
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 11, 2012/Marketing and Sponsorship
Management Companies Line Up To Woo Murray When XIX Contract Expires
Published July 11, 2012
SILVER LINING FOR SPONSORS: MARKETING MAGAZINE’s Noelle McElhatton wrote that Murray's failure to win Wimbledon “should not cause adidas’ marketers any sleepless nights -- this is one cloud that has a silver lining." Murray following the match "stunned the Centre Court crowd when he cried bitter tears of disappointment" after losing to Roger Federer." With that “outpouring of passion, Murray delivered a more valuable form of gold to his sponsor: authenticity” (MARKETINGMAGAZINE.co.uk, 7/10).