AS Monaco Facing Taxing Times BBL Sets Attendance, Revenue Records Adidas Expects Football Sales To Rise Beşiktaş To Sign Naming-Rights Deal Mesut Özil Tops Sponsorship Income List Highest Prize Purse Of Any German Event DEL Eyes Mediation Between DEB, Clubs Spain Side Salamanca Liquidated Messi Tax Investigation May Be Expanded Lotus F1 Sells 35% Of Shares To Infinity
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/July 11, 2012/Finance
Swiss Retail Chain Intersport International Aims High
Published July 11, 2012
Swiss sports-retail chain Intersport International "issued new goals for its football business" after sales increased during Euro 2012, according to the DPA. Intersport CEO Franz Julen said, "The goal for our football business has to be breaking €1B ($1.2B) in revenue during the World Cup" year of '14. For '12, Intersport expects a revenue of about €900M ($1.1B) from its football business and a total revenue of about €10B ($12.3B). Intersport's partnership with UEFA "has been a success." The company generates "about a tenth of its revenue" through its football business. The agreement with the governing body expires in '18. However, currently Intersport generates 85% of its revenue in Western Europe, with Germany as its strongest market. Julen added, "By 2020 we want to have 500 stores in Asia that generate annually $1B in revenue" (DPA, 7/10).
Return to top
