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SBD Global/July 10, 2012/Olympics

USOC, Corporate Partners Launch 'Green Ring' Sustainability Program

The USOC announced Monday that it will launch a sustainability program called the "The Green Ring" that will see it work with its corporate partners to adopt environmentally-friendly practices. The most significant initiative of the new program is the result of a partnership with BP that will see the oil and energy company provide carbon offsets for Team USA's travel to the London Games. In addition to that, the USOC will adopt sustainable practices at its three Olympic Training Centers. Dow, an IOC sponsor, will analyze fertilizer used at the center in Chula Vista, Calif.; General Electric will provide products like motion detectors to control electricity use; and the organization will develop a recycling program and add water efficient toilets and faucets. The USOC's fleet of vehicles at the training centers will be carbon neutral as a result of offsets provided by BP. USOC partner Deloitte worked with the organization to develop "The Green Ring" program. The organization expects more sponsors to participate in the future, including McDonald's, which will investigate farm-to-table options for food at training centers, and Anheuser-Busch, which will undertake a water management audit.
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