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Marketing and Sponsorship

Roger Federer Has 'Reached The Peak' Of His Marketing Value

Swiss tennis star Roger Federer, who won a record-tying seventh Wimbledon title on Sunday, has "reached the peak of his marketing value," according to Pascal Meisser of CASH.ch. No other tennis player "has earned more money" than Federer or has been ranked world No. 1 "for more consecutive weeks." Only a few "could win a big tournament" past the age of 30. According to Zurich marketing expert Cary Steinmann, the 17th Grand Slam title could be his last. Steinmann said, "If I was Roger Federer, I would retire immediately. This would secure him a spot among the greatest athletes of all time" (CASH.ch, 7/9). FORBES' Kurt Badenhausen reported that in addition to Federer's success on the court, he has "been even more successful off the court." Federer made $45M from endorsements, exhibitions and appearance fees over the last 12 months. Federer has "the most impressive portfolio in sports" with nine sponsors who collectively pay him more than $30M a year including Nike, Rolex, Wilson and Credit Suiss (FORBES, 7/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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