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SBD Global/July 9, 2012/Events and Attractions
Murray Win In Wimbledon Final Would Have Been Worth Millions In Sponsorship
Published July 9, 2012
ONE THAT GOT AWAY: In London, Kinder wrote Virgin Group Chair Richard Branson revealed "that his health clubs turned down the chance to support Andy Murray." Branson posted the story on his blog and referred to Murray as "the one that got away." Murray, and his mother Judy Murray, approached Virgin Active to ask for sponsorship nine years ago, but the chain of health clubs did not want to back the Scot. Branson's post reads: " The one that got away! A 16-year-old tennis player and his mum came to see me in Oxford a few years ago to ask if Virgin Active would sponsor him. We had a wonderful lunch but couldn't get enough support from our health clubs. The tennis player was Andy Murray" (TELEGRAPH, 7/8).
ROYAL BOX RUNNETH OVER: Also in London, Jack Malvery wrote each of the inhabitants of the Royal Box "had his or her own way of cheering on Andy Murray" in the Wimbledon final. The Duchess of Cambridge "giggled and clapped," U.K. PM David Cameron "chewed his lower lip" and London mayor Boris Johnson "joyfully slapped his thigh while roaring his approval." Only Victoria Beckham "was able to meet triumph and disaster and treat those two impostors just the same." Her phlegmatic response to the drama unfolding on Centre Court was matched only by Ivan Lendl, Murray’s coach. The Royal Box was "so filled with cousins of the Queen, politicans and former Wimbledon champions" that many celebs had to sit in the public areas. Knights kept out of the Royal Box included ManU Manager Alex Ferguson, and singer Cliff Richard. Other public figures included actors Stephen Fry and Jude Law, Ronnie Wood of the Rolling Stones and Michael Ballack, the German footballer. Three members of the Middleton family watched alongside Catherine, Duchess of Cambridge. Pippa Middleton applauded from the Royal Box while Michael and Carole, the Duchess’s parents, were in the public area (LONDON TIMES, 7/9). Former ESPN president George Bodenheimer made it into the box, sitting right behind Kate and Pippa (James Andrew Miller