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SBD Global/July 6, 2012/Marketing and Sponsorship

Liverpool, Warrior Draw From Past Goalkeeper Kits To Release Club's Third

Liverpool FC's new kit by Warrior features a graphic print set over a color palette of nightshade, orange and white. The new kit will be worn by Liverpool during their upcoming UEFA Europa League campaign and select Premier League games. Inspiration behind the kit's dominant nightshade colour stems from popular past goalkeeper kits worn by David James during the '94-95 and '95-96 seasons, and Pepe Reina in '10-11. Ancient tribal warrior markings have been set along the outer sides of the sleeves and side panels -- a design first for the club (Liverpool). The London DAILY MAIL wrote Warrior "made a real splash with the Anfield club's new strip -- which is some coincidence as the newly-unveiled third kit looks like a wet suit." Whatever it may be, "pushing boundaries, expanding horizons, seeking out brave new worlds," the change in kit "is certain to divide opinion" (DAILY MAIL, 7/4).
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