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SBD Global/July 4, 2012/Marketing and Sponsorship

La Liga's Espanyol Agrees To Sponsorship Deal With Bookmaker LBapuestas

La Liga club Espanyol has agreed to a sponsorship deal with online bookmaker LBapuestas, according to Maria Carmen Juarez of MUNDO DEPORTIVO. Espanyol VP August Newton said, "We are incorporating a new company to our groups of sponsors. Little by little you will notice the implantation of the agreement in the different spaces (web, corporate images, backdrops)." LBapuestas Marketing Dir Ruben Loeches said, "It is the first club we sponsor in the Spanish market, and for both sides it is an important deal" (MUNDO DEPORTIVO, 7/2).
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