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SBD Global/July 4, 2012/Marketing and Sponsorship

Birmingham City To Get New Kits From Italian Sportswear Manufacturer Diadora

English Championship club Birmingham City FC agreed to a new three-year official technical kit supplier deal with Italian sportswear manufacturer Diadora, which will see three new kits launched for the '12-13 season. The Blues will become the latest side to be decked out in Diadora kits after the brand previously supplied the Scottish and Italian national football teams. Supporters will get their first look at the new home kit ahead of Blues' forthcoming preseason fixture against Borussia Mönchengladbach in Munich on July 21. Blues' partnership with previous kit supplier Xtep ended by mutual consent (Birmingham City FC).
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