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SBD Global/July 3, 2012/Olympics
Published July 3, 2012
SOCIAL MEDIA PLATFORM: The WALL STREET JOURNAL's blog Tech Europe's Nick Clayton reported that the BBC is to "launch a service inside Facebook," which will allow people to watch, share and comment on live video from the London Games. It is "already being beta tested using streams of the tennis from Wimbledon." Although the concept "could be a precursor to similar services from other broadcasters," the BBC’s Olympic Facebook app will only be available to people in the U.K. due to licensing restrictions (WALL STREET JOURNAL, 6/29).