Omega Renews With Team New Zealand FIFA Sponsors Express Qatar Concern Study Reveals Growing Naming Rights Trend Havas Media Group Agencies Merge Marketplace Roundup Sony Renews Champions League Backing DHB Expects Sponsorship Increase Juventus Partners With Tecate Sprint Renews Gold Cup Sponsorship Marketplace Roundup
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).