Ronaldo Reaches Deal With Mint Media Marketplace Roundup Rowing CL Looking For Title Sponsor Nick Kyrgios Australia's Most Marketable Fude Holdings Invests In Yanbian FC Farré Says No Need For Qatar Airways Marketplace Roundup Shout TV-Real Madrid Deal Paying Off Euroleague Partners With IMG Marketplace Roundup
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).