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SBD Global/July 3, 2012/Marketing and Sponsorship

Marketplace Roundup

Swedish sportswear company Abacus will become the offical apparel partner of the Asian Tour. The deal is for two-and-a-half years and expires at the end of '14. Abacus will develop a collection specifically for the Asian Tour. Abacus will leverage its brand across the Asian Tour's worldwide media platforms that include its official website, www.asiantour.com and a global TV platform, which reaches more than 200 countries and 650 million households (Abacus).

TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).
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