Roc Nation Rides Alliance Into Football NBA Signs Marriott For Int'l Games BCCI Sells Title Rights For $32M Football League Partners With Liftshare Marketplace Roundup Herrera Removed From TV Commercials Santander's Ferrari Deal Paying Dividends MTN Ends Backing Of Qhubeka Cycling AC Milan Partners With Online Broker GKFX Marketplace Roundup
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).