Healthpoint Partners With Man City Sony Reportedly Will Not Renew FIFA Deal Reebok Acquires Clothing Brand Luta Marketplace Roundup Wanda, Providence Weigh Infront Bids Coca-Cola Lashes FIFA Over Corruption Tour De France In Need Of Sponsor Etihad Airways Extends F1 Deal JBS Looks To Build On CR7 Success Marketplace Roundup
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).