Sponsor Offers Grand Final Incentive Swansea Looks To Foreign Sponsorship Fernando Alonso Partners With NOVO Marketplace Roundup Murray, Adidas Unlikely To Renew ISL Club Signs Title Deal With Muthoot Betting Operators To Introduce Ban Georgie Pie Named NZ T20 Title Sponsor Dutch Cycling, Skating Teams Partner Marketplace Roundup
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).