Eurosport Launches Wake-Up Service NFL Signs Lagardère To Grow Fan Base Marketplace Notes TJ Sport Taking Over Lampre-Merida Eniola Aluko Signs With Under Armour Sky To End Relationship With Wiggins Marketplace Roundup Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China McIlroy Not Rushing Equipment Decision
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).