Hennessy Ends Newbury Race Sponsorship TLA Worldwide Announces Marketing Firm Image Rights Payments Back In Focus Nike Extends Kit Deal With FA Anta, Thompson Negotiating Contract Extension Marketplace Roundup Delta Beverages Severs Ties With PSL ACT Brumbies Partner With Plus500 Brisbane Lions Partner With Majestic Team Scotland Gets New Kit Provider
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).