Storm Extends Deal With Crown Resorts WBSC Adds Two Japanese Sponsors Blackpool Sponsor Admits To Mistake Qantas Extends Deal With ARU Marketplace Roundup Heineken Becomes Europa League Partner Nike, Adidas Continue Shoe Push In Asia Land Rover Explains RWC Campaign Hoffenheim Extends Deal With MVV Azam Pumps $2.4M In RPL
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SBD Global/July 3, 2012/Marketing and Sponsorship
Published July 3, 2012
TOUR DE FRANCE: French bank Le Credit Lyonnais has reached a deal with Tour de France organizer Amaury Sport Organisation to maintain the LCL logo on the yellow jersey for another five years. The new deal will expire in '18 (SPONSORING.fr, 7/1).