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Marketing and Sponsorship

Roger Federer, Tony Godsick Partner To Open New Sports Agency

Tennis player Roger Federer and longtime agent Tony Godsick are "in the process of forming their own sports agency," according to sources cited by Daniel Kaplan of SPORTSBUSINESS JOURNAL. Godsick represented Federer "for more than six years at IMG before Godsick and Federer in May parted ways with the company after their contracts ended." Sources said that Godsick's credential at Wimbledon "lists him as being with RF Management." It is "unclear precisely what role Federer will play in the new firm, though it is not unprecedented for an active, star athlete to take a management and equity role in an agency." Federer earns $40-50M annually, "most of that in off-court endorsement deals." The fees for those contracts "still flow to IMG, so revenue for the new group would come initially from any new deals and exhibitions for Federer." Sources said that Godsick has "sought investment money and is believed to have brought on board partners." PR Partners owner Colin Smeeton said that that activity "would suggest that Godsick's vision must be greater than just representing a few tennis players." Smeeton said that if Federer succeeds, it could be "a template for how stars can stay active in the game once their careers are over" (SPORTSBUSINESS JOURNAL, 7/2 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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