Quote of the Day

"The budget for presenters is secret, but suffice to say there is a big chunk put aside for the main host and some pundits."
-- A BT spokesperson, on the telecom making a run at the BBC's main football host, Gary Lineker. (DAILY MIRROR, 7/2)
Tuesday July 3, 2012 Vol. 1 — No. 17 Print This Issue

Top Stories

  • BBC In Home Stretch

    The BBC is "unveiling a marketing campaign to promote its coverage of the London 2012 Games," according to Sebastian Joseph of MARKETING WEEK. The "Stadium U.K." campaign launched Sunday with an "animated spot that features athletes training and competing in typically British backdrops" such as a BMX rider on a cliff and sprinters racing through a city street. The spot uses the strapline "Wherever you are. Never miss a moment with the BBC," and will span the corporation’s TV, radio and digital Olympic content (MARKETINGWEEK.co.uk, 7/1). BRAND REPUBLIC's Matthew Chapman reported that the campaign features "a specially commissioned track" by rock band Elbow called First Steps.

  • Wardrobe Malfunction

    Andy Murray blames shallow pockets for Wimbledon ball drops that cost him two points.

  • Adidas Kicks Off Campaign

    Adidas focuses on Team GB for next phase of Olympics marketing campaign.

  • Playing Agency Doubles

    Roger Federer and agent Tony Godsick are putting together a new sports agency.

  • Getting On The Circuit

    Germany's Alpecin is teaming up with Trek to put together an elite cycling team.

  • Swiss Secure Sponsors

    Switzerland's top football leagues take on five new sponsors for '12-13 season.

  • Finale Sets Another Record

    Spain's Euro 2012 victory over Italy breaks viewership records on Spanish TV.

  • French Team's Popularity Ebbs

    After Euro 2012 shenanigans, French footballers only supported by 20% of fans at home.

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug