Ascot Takes On Longines As "Partner" CL Final Also Big For Puma, Adidas García's Racist Taunt Could Hurt Wallet BT Starts Olympic Charity Movement Glasgow Warriors See Ticket Sales Uptick Berlin To Host 2015 Champions League Event Notes Hearts Reject Roman Romanov Return Ferguson Lands $3M Ambassador Deal Swindon Town Sign Ticketmaster Deal
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/July 2, 2012/Events and Attractions
Late Nights Under Wimbledon's Roof Becoming New Tradition
Published July 2, 2012
RATINGS SWELL AT NIGHT: In London, Barry Flatman asked the question: "Who runs the Championships these days, the All England Club or the television moguls?" On Saturday evening, there was "a nail-biting race against time" as Andy Murray and Marcos Baghdatis pushed up against the 11pm curfew set by the London borough of Merton. However, the late-night tennis was a ratings boom. The BBC reported a peak audience of 8 million viewers with a 41.3% share of national viewing figures. A night earlier, 5.7 million tuned into the prime-time battle between Roger Federer and Julien Benneteau. And on Thursday, 5.2 million watched on BBC2 as Lukas Rosol beat Rafael Nadal. There was a three-year extension of the long-term contract with the BBC, and "most certainly that was not a charitable exercise." The same came be said for the 12-year deal with ESPN. Traditions "have to be left behind and everybody understands that when something or somebody pays considerably more for something, they want a little bit extra." Wimbledon needs to "admit the fact that the demands of television now call the tune" (SUNDAY TIMES, 7/1).