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SBD Global/June 29, 2012/Media
Euro Clash Becomes Highest-Rated TV Program In Spain's History
Published June 29, 2012
PORTUGAL: A BOLA reported that the game was the most-watched TV program "in the last eight years" in Portugal. An average of 3.7 million people watched SIC's broadcast of the game or a 74.8% share. The peak audience came during the PK shootout when 4.6 million people tuned in to watch the outcome (A BOLA, 6/28).
GERMANY: The SID reported that "close to 20 million" people watched ZDF's broadcast of Wednesday's semifinal match. ZDF's coverage attained a 62% market share. With a total of 19.6 million viewers it was "the highest rated Euro 2012 game that didn't feature the German national team" (SID, 6/28).
FRANCE: BOURSIER.com reported that in France, 8.8 million people watched M6's broadcast of the clash between their neighbors from the south or a 39% share (BOURSIER.COM, 6/28).