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SBD Global/June 29, 2012/Media

Euro Clash Becomes Highest-Rated TV Program In Spain's History

In Spain, Wednesday's Iberian clash between Spain and Portugal turned into the "TV show most watched in history" when it went to penalties, according to AS. During the 13-minute penalty shootout, 18.1 million people were tuned in to Telecinco's broadcast or a 83.3% share. From the start of the match to the end of the shootout, the average audience was 14.2 million or a 75.6% share. The "overtime period increased the audience" to 16.5 million or a 77.1% share. The "most watched minute" occurred when Cesc Fabregas converted the "decisive penalty" to put Spain into the Euro final. At that time, 19.1 million people were tuned in or a 87.3% market share (AS, 6/28).

PORTUGAL: A BOLA reported that the game was the most-watched TV program "in the last eight years" in Portugal. An average of 3.7 million people watched SIC's broadcast of the game or a 74.8% share. The peak audience came during the PK shootout when 4.6 million people tuned in to watch the outcome (A BOLA, 6/28).

GERMANY: The SID reported that "close to 20 million" people watched ZDF's broadcast of Wednesday's semifinal match. ZDF's coverage attained a 62% market share. With a total of 19.6 million viewers it was "the highest rated Euro 2012 game that didn't feature the German national team" (SID, 6/28).

FRANCE: BOURSIER.com reported that in France, 8.8 million people watched M6's broadcast of the clash between their neighbors from the south or a 39% share (BOURSIER.COM, 6/28).
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Media, Euro Championships

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