Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Volvo Ocean Race Will Introduce New High-Performance Fleet

Concern over the "dwindling number of entries" in the Volvo Ocean Race has pushed organisers to introduce a new fleet of "high performance racing yachts" that can be purchased off the shelf, according to Kate Laven of the London TELEGRAPH. In what is seen as a "radical departure from the race tradition, which has underpinned most of the major developments in yacht racing design and technology over the past 39 years," organisers unveiled plans to introduce a new fleet. The fleet will consist of 65 foot monohulls that are designed to be "equal in performance and reliability." British boat builder Green Marine will be in charge of building the boats which will be priced at €4.5M ($5.6M), "around €1M ($1.2M) less than the current Volvo 70's." Those are designed to a box rule "giving scope to push boundaries with rigging and other speed enhancing innovations." Race CEO Knut Frostad said, "Our clear goal throughout the planning process for the next race has been to make it easier and less costly to mount a campaign in the next race." Existing sponsors who have "ploughed around €30M ($37.3M) into their '11-12 campaigns" have been told of the new boat proposals. Frostad estimates that a future campaign for potential sponsors "should not cost more than €15M ($18.6M)" (TELEGRAPH, 6/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/volvo-race.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/volvo-race.aspx

CLOSE