Menu
Marketing and Sponsorship

New Sponsor Longines Will Increase Hong Kong Racing Prize Money

Hong Kong racing's "turf world championships" will see an increase in stake money with the transition to its new sponsor Swiss watchmaker Longines, according to Alan Aitken of the SOUTH CHINA MORNING POST. Longines takes over from previous eight-year sponsor Cathay Pacific. The 2012 Hong Kong Int'l Races will carry an additional HK$4M ($515,600) in prize money across the four Group One events. In addition, the Longines name will be "appended to the traditional int'l lead-up event," the Group Two Jockey Club Cup, for which the prize money remains at HK$3M ($386,700). The biggest increase from the sponsorship deal, in percentage terms, will be for the Int'l Jockeys' Championship, which is now worth HK$800,000 ($103,120) in total prizes shared across the jockeys finishing first (SCMP, 6/28).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/Longines.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/29/Marketing-and-Sponsorship/Longines.aspx

CLOSE