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SBD Global/June 29, 2012/Marketing and Sponsorship

Arsenal Signs Partnership With African Mobile Network

Arsenal FC and African mobile network operator Airtel have signed a three-year partnership where Airtel will be able to use the club’s merchandising, hospitality and content rights in five markets: Nigeria, Zambia, Ghana, Uganda and Rwanda. Airtel will also be designated as the official mobile operator of the '12 Arsenal Tour to Nigeria. Arsenal will also support the Airtel Rising Stars football program, an annual, multi-country grassroots soccer initiative (Arsenal).
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