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SBD Global/June 28, 2012/Marketing and Sponsorship

Visa Apologizes After Putting Wrong Athletes Names On Advertising Billboards

Visa has apologised to two London 2012 athletes after their names "were switched on advertising billboards," according to the BBC. The names of BMX star Shanaze Reade and Paralympic long jumper Stefanie Reid were "mistakenly pasted on the wrong posters at London's Paddington station." Reade said on Twitter: "Just noticed that my name is Stefanie Reid on the billboard, at least it sounds similar." Visa said the mistake was made on Tuesday morning but was corrected "within a couple of hours." A Visa spokesperson said that the error happened when advertising company JCDecaux "accidentally swapped the panels on which the names were printed." The spokesperson said, "JCDecaux has apologised for the error, and the billboards were amended as soon as it came to light yesterday" (BBC, 6/27).
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