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SBD Global/June 28, 2012/Marketing and Sponsorship

Chevy To Build Car Park For ManU Fans Outside Old Trafford

ManU's new car sponsor, Chevrolet, will build a car park at Old Trafford for fans of the club, according to Noelle McElhatton of BRAND REPUBLIC. General Motors CMO Joel Ewanick said the brand owner was determined to "appreciate the fans." The company plans to build a car park next to Old Trafford ground. Ewanick said, "This is our way of thanking fans for letting us be part of this. We want to be a supporter, just like them." The company was given the option of a corporate box at Old Trafford but turned it down. Ewanick: "We're giving the tickets back to the fans" (BRANDREPUBLIC.com, 6/27).
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