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SBD Global/June 27, 2012/Marketing and Sponsorship
Frankfurt Bundesliga Clubs Left Without Jersey Sponsors
Published June 27, 2012
NEW DEAL IN LEVERKUSEN: Meanwhile, Bundesliga team Bayer Leverkusen announced its new partnership with online betting provider Betfair. The two sides agreed to a two-year deal with the option for a third year. The deal includes stadium advertisement plus an extensive ad and marketing campaign that focuses on Leverkusen Sport Dir Rudi Völler (Bayer 04 Leverkusen).