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SBD Global/June 26, 2012/Media

Media Notes

The official UEFA Euro 2012 app has been ranked the top sport app in the U.K., France, Spain and Italy on iTunes and Google Play stores. The app has more than 4.5 million downloads and is also in the top five in 70 other territories, including the U.S. The app from UEFA and Orange has content available in 12 languages across eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java, and a mobile-optimised site at m.uefa.com (UEFA).

GEOGRAPHICAL BORDERS: In N.Y., Eric Pfanner looked at the marketplace for sports rights in Europe and wrote "as with much else in Europe these days, there is a north-south divide in the economics of soccer." Among the big five soccer markets of Europe, leagues in the northern countries of England and Germany have "struck more lucrative deals" than their southern counterparts in France, Italy and Spain, "where the results have been more uneven." Overall, the resilience of the market has "surprised analysts," some of whom had expected flat or falling revenue from TV (N.Y. TIMES, 6/24).
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