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SBD Global/June 26, 2012/Marketing and Sponsorship

Delta Agrees To Multi-Year Deal With Chelsea FC

Chelsea FC and Delta Air Lines have agreed to a multi-year deal that will make the London-based club the airlines first signing of a U.K. football team. Delta will be exclusively designated as the official airline partner of Chelsea FC and the deal will give the airline many benefits including: LED exposure at each home game and exposure on the Chelsea website. The company's logo will be included on media backboards for interviews conducted at Stamford Bridge around Premier League home matches. Delta will also have entitlement space at Stamford Bridge's Millennium Hotel, enabling them to entertain guests at Chelsea's home in a Delta-branded environment. Delta is also the official airline sponsor of the MLB N.Y. Yankees, NHL L.A. Kings and NFL Minnesota Vikings (Delta).
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