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SBD Global/June 25, 2012/Marketing and Sponsorship
Published June 25, 2012
NEXT UP: As the Euro 2012 "enters its crucial phase," adidas CEO Herbert Hainer's mind is "already at the next important sports event," according to Natali Schwab of MARKET WATCH. Hainer said, "Our focus is on Brazil." Brazil will host the Confederations Cup next year, followed by the 2014 World Cup and the 2016 Summer Olympics in Rio de Janeiro. Hainer: "Brazil has large potential." The country has 195 million inhabitants, and Hainer explained it as "mad for sports." Adidas ranks second in Brazil by revenue, behind rival Nike (MARKETWATCH.com, 6/22).