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SBD Global/June 25, 2012/Marketing and Sponsorship

KIA Extends Longstanding Partnership With Girondins De Bordeaux

Korean automaker KIA has extended its sponsorship deal with Ligue 1 Girondins de Bordeaux FC. KIA France President Yong Sung Kim said, "On a national level, KIA Motors France is very proud to be partners with Girondins de Bordeaux." Bordeaux President Jean-Louis Triaud added he was "happy and surprised to hear that it has already been eight years." He added, "It comforts us to continue our partnership with KIA." Kia is also an official partner of Euro 2012 and 2016, and the 2014 World Cup in Brazil (Girondins de Bordeaux).
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