Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China McIlroy Not Rushing Equipment Decision Marketplace Roundup Paddy Power Betfair Increases Spending Lexus To Sponsor Australian PGA Event Boca Juniors Weighing Stadium Deal PSG Renews With Qatar Tourism Authority Marketplace Roundup Pro12 Rugby Extends Guinness Deal
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SBD Global/June 22, 2012/Marketing and Sponsorship
MOTOR DEAL: The Int'l Motorcycling Federation has appointed World Sport Group as its exclusive agent to sell TV and media rights and marketing and licensing rights to the events managed and promoted by the FIM throughout the territories of Asia, Oceania and the Middle East. The Singapore-based sports marketing, media and event management company has signed a four-year deal with the FIM, which will also see WSG provide management and coordination services for select events in Asia (excluding Japan) and Oceania (World Sport Group).
NEW LEVEL SPONSOR: Swiss watch brand Longines was unveiled as the 2014 Glasgow Commonwealth Games official partner for timing, scoring and results. Longines marks the tier-one sponsor of the Games, upgrading from being a long-standing partner. The watch brand joins the Glasgow 2014 sponsor family with an official partner status -- the highest rank within the organizing committee's commercial program (Glasgow 2014).
PARTY PARTNERSHIP: The Women's Tennis Association announced Dubai Duty Free as the presenting sponsor of its ninth annual Pre-Wimbledon party. The tennis party, which began Thursday, brings together people from entertainment, fashion and sport, and are again being held at The Roof Gardens in London on Thursday (WTA).