SBD Global/June 22, 2012/Marketing and Sponsorship
Rafael Nadal Signs On With PokerStars
Spanish tennis star Rafael Nadal has partnered with the website PokerStars. Nadal will represent PokerStars in online tournaments, advertising campaigns, and charitable events. Twitter followers will be able to talk about Nadal's poker game using the hashtag #nadalpoker. PokerStars Chair of the Board Mark Scheinberg said, "Rafa Nadal represents all that is great about competition: the mix of talent, intellect, dedication and mental strength that you find in champions in every sport. We are proud to have Rafa as an ambassador for the brand and excited at the opportunity to help him enjoy and improve his game" (PokerStars).
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