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SBD Global/June 22, 2012/Marketing and Sponsorship

Jeremy Lin's New Agent Said He Will Look East For Endorsement Deals

New York Knicks G Jeremy Lin's new marketing agent, Jim Tanner, said his first order of business is to begin sorting through potential opportunities from corporations interested in endorsement deals with Lin, including companies based in Asia. "Our main charge at this point is to get our arms around the many opportunities available to Jeremy," said Tanner, an NBA player agent and partner at Washington, DC law firm Williams & Connolly, which announced today that it was hired to represent Lin in off-the-court endeavors. "He has an extreme amount of interest from any number of companies, including companies in Asia." Tanner would not name any of the companies interested in Lin, the first American-born player of Taiwanese or Chinese descent to play in the NBA. Lin currently has existing deals with Nike, which signed him after he was undrafted, and Volvo who signed him earlier this year. Tanner will work collaboratively with Lin's existing agent, Roger Montgomery, on his NBA affairs, including his free agency. Montgomery did not return a phone call or a text.  Tanner recruited Lin when he was at Harvard, but lost out to Montgomery. Tanner: "We had met with Jeremy and his family when he was coming out of Harvard. We had a conversation with them recently, and they expressed an interest in working with us."
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