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SBD Global/June 22, 2012/Marketing and Sponsorship
Billabong In Financial Troubles, But Will Continue With World Tour Events
Published June 22, 2012
SHOW WILL GO ON: In Sydney, Fred Pawle cited a Billabong spokesperson who said that the company's "financial difficulties will not affect the company's ability" to put on the next event on the surfing World Tour. The Billabong Pro Tahiti is scheduled to begin Aug. 16 and boasts the "famously dangerous wave of Teahupoo, in a remote part of Tahiti." The event is one of the "more expensive events on the World Tour," where licensees often cite costs of $3M to stage an event. Billabong spokesperson John Mossop said, "I don't see any reason why it wouldn't go ahead. It's business as usual" (THE AUSTRALIAN, 6/21).