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SBD Global/June 21, 2012/Media
England's Win Over Ukraine Nets Highest TV Audience Of Euro 2012
Published June 21, 2012
HIGH NUMBERS IN FRANCE: In Paris, Olivia Derreumaux reported that broadcaster M6's coverage of France-Sweden was watched by an average audience of 12.2 million people. The ratings were M6's "second best audience scores since their creation" in '86. The broadcaster also had a share of 44.5% during the match compared to their "normal time" audience that usually stays around 10.5% (LE FIGARO, 6/20).
GERMANS WATCHING ALL GAMES: German public broadcaster ZDF keeps generating high ratings for its Euro 2012 coverage. A total of 12.8 million people watched Monday night's broadcast of Spain’s 1-0 victory over Croatia. That’s a market share of 42.2%. While only 480,000 people watched the simultaneously played game between Italy and Ireland on ZDF’s sister channel ZDFinfo and reached a “market share of 1.6 percent,” the match “was the most successful broadcast in ZDFinfo history” (SID, 6/20).