Menu
Marketing and Sponsorship

Just Turned Pro, Dylan Frittelli Gets Endorsement Deal With Nike

South African golfer Dylan Frittelli, who turned pro this week, inked an endorsement deal with Nike and will be sporting Nike head-to-toe at his professional debut at the BMW International in Cologne, Germany this week. Fritteli, who won the 2012 Byron Nelson award, given to the the U.S. college golfer with the best playing, academic and community service record, played Nike clubs throughout his college career at the University of Texas, said his agent, Duncan Reid of IMG. Reid did not discuss the financial terms of the Nike deal, but said his familiarity with Nike clubs was a big factor in his decision to sign with Nike Golf. Reid: "It is something he didn't want to change. He has been so successful (with Nike clubs) there was no reason to change." Sources said a number of other equipment companies were also interested in signing Frittelli, including Callaway Golf. Reid is based out of IMG's London offices, and he said one of the reasons Frittelli chose IMG is because of the company's global reach and ability to get sponsors exemptions and invitations all over the world. Reid: "This year, his first goal is to get a card of some kind." Frittelli also plans on attending Q School in the U.S. this fall. This year is the last year that amateurs can go to Q School to earn a PGA Tour card under new qualifying rules.

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/21/Marketing-and-Sponsorship/Frittelli-Nike.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/21/Marketing-and-Sponsorship/Frittelli-Nike.aspx

CLOSE