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SBD Global/June 20, 2012/Marketing and Sponsorship

Mercedes-Benz Arena Signs Maison Camus Coffee As Drink Sponsor

The Mercedes-Benz Arena in Shanghai has formed a three-year partnership with Maison Camus Coffee, marking its eighth arena founding partner and ninth sponsor overall. The deal establishes the company as the official supplier of coffee and premium bottled water to the arena. Its Koru water brand, bottled from New Zealand, will be at all concert events in the arena. Camus Coffee joins Moet Hennessy Diageo, China Merchants Bank, Harman Kardon, Budweiser, China Unicom, BlackBerry, Coca-Cola and Mengniu Milk as founding partners and suppliers of the Mercedes-Benz Arena. The arena is operated by AEG, Oriental Pearl Group and the NBA  (Mercedes-Benz Arena).
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