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SBD Global/June 19, 2012/Marketing and Sponsorship

Nissan Becomes First Sponsor of Rio 2016 Paralympic Games

Nissan has become the first commercial partner of the 2016 Rio Paralympic Games, according to RIO 2016 AGORA. The Japanese automaker is already a sponsor of the Rio 2016 Olympic Games. The partnership will include the provision of more than 2,000 vehicles that "specifically meet the needs of the Rio 2016 Paralympic Game." A total of 270 units will be adapted to carry handicapped and other people with special needs. About 150 units will be made to carry a single chair, and another 120 to transport two chairs. The models have "not been defined yet," but there will be "sedans, SUV's, pickups, vans and minivans." Rio 2016 Olympic and Paralympic Organising Committee President Carlos Nuzman said, "It is highly gratifying to see that a company like Nissan, already a partner of the Rio 2016 Olympic Games, view the Paralympic Games with equal importance and is committed to help us deliver the Games with excellence and to promote the Paralympic and Olympic sports in Brazil and in South America" (RIO 2016 AGORA, 6/18).
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