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SBD Global/June 18, 2012/Olympics

BMW Will Provide Vehicles For The London Games

The London fire brigade has agreed to a sponsorship deal with BMW, in which it will borrow five of the manufacturer's Mini Countryman cars "to form the nucleus of its emergency response fleet" during the London Games, according to Doward & Rogers of the London GUARDIAN. The deal will see the £20,000 ($31,400) vehicles patrolling inside and outside the Olympic park, ready to "provide a full-time operational response." It will cost BMW £12,500 ($19,600) to convert the five cars so they can carry emergency equipment. BMW, "one of the main sponsors of the Games," is also supplying the metropolitan area with emergency response vehicles (GUARDIAN, 6/16).
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