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SBD Global/June 18, 2012/Marketing and Sponsorship

Marketplace Roundup

Puma has announced a multi-year license partnership with the car brand Mini, geared around a British-themed collection of apparel, footwear and accessories. The Mini line includes "printed T-shirts, denim jackets, T-shirt dresses, anoraks and paint-splashed dungarees, and British heritage references such as Union Jack and bulldog prints" (WWD.com, 6/15).

OFFICIAL WATER: Água Schin has reached a deal to become the official water of the 18th São Paulo Marathon. Other sponsors of the marathon include Probiótics, Beira Mar, Montevérgine and HCor (MÁQUINA DO ESPORTE, 6/15).
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