NBA, New Era Announce Global Partnership Marketplace Roundup Lieferando.de Expands Sponsorship Deals London 2017 Partners With Müller Shippey Campaign Makes EPL Breakthrough Tour De France Signs Century 21 Marketplace Roundup River Plate Partners With Huawei Molson Coors Reviews Carling Account Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/June 15, 2012/Marketing and Sponsorship
Published June 15, 2012
NAVARRA DEAL: Basket Navarra Club, which plays in Spain’s second division has signed a sponsorship agreement with Planasa for the next three years. The agricultural company will be the basketball teams’ main sponsor (Basket Navarra Club).
WHERE'S THE CROWD: ASIASPONSORSHIPNEWS.com reported that soft-drink brand Yeo has put on notice the Football Association of Singapore as it reviews its co-title sponsors of the S-League. Reports suggest that Yeo has been "less than impressed by the attendance figures" for the league. Senior Marketing Manager Lye Yin Wong said that "the decision to renew will depend on the Association's plans to bring crowds back to matches." Yeo is paying S$1.8M ($1.4M) over three years for the sponsorship (ASIASPONSORSHIPNEWS.com, 6/14).