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SBD Global/June 14, 2012/Olympics

Olympic Businesses Forced To Stay Quiet About Their Involvement In The Games

England ministers are "under growing pressure" from companies that are frustrated they are unable to “shout” about their involvement in creating this summer’s Olympics, according to Pickard, Kortekaas & Plimmer of the FINANCIAL TIMES. All businesses that "won work" on the 2012 Games had to sign a “no marketing rights protocol,” banning them from issuing press releases, running advertising or any marketing or public relations campaigns publicising their connection to the event. Business leaders have turned to ministers asking them to override what they have called “over-protective” measures. British Chambers of Commerce Dir of Policy Adam Marshall said companies should be able to "shout from the rooftops" about their involvement in the Olympic Games (FINANCIAL TIMES, 6/13).
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Olympics, United Kingdom

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