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SBD Global/June 13, 2012/Marketing and Sponsorship

Mercedes-Benz Sponsors China's National Golf Team

Mercedes-Benz has partnered with China Golf Association, marking "the first time" the auto-maker has partnered with any national golf team, according to Li Fangfang of the CHINA DAILY. The announcement was made June 8 at the MercedesTrophy in Wanning, Hainan province (CHINA DAILY, 6/11). The deal will run through '16, which "will see Mercedes-Benz back the Chinese national teams" in the 2016 Olympics. Golf has not been played at the Olympics for 112 years. Mercedes-Benz has also appointed national team captain Liang Wenchong and "popular upcoming golfer" Hu Mu as brand ambassadors (Mercedez-Benz).
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