Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

International Football

Euro 2012 Increases E-commerce Kit Sales In China

Chinese online businesses were "abuzz about Italy's tight defense against Spain" in the Euro 2012 during the early hours of Monday morning "as die-hard football fans stayed up late for the match," according to Wei & Limin of the CHINA DAILY. China's most popular e-commerce site Taobao.com vendor Xie Hui said, "The results might determine which national flag we should keep more of in stock." Online retailers are "embracing the football spirit, doing a roaring trade in colorful national flags, kits and trophies." The term "European Cup" was firmly on Taobao's list of "hot topics" by Monday, with the search term showing up more than 54,000 times. Taobao PR Officer Wang Ying said that the search frequency "rocketed in popularity six times compared with just a month ago." Taobao reported Spanish team kits have been the "biggest seller," with more than 5,000 being sold in the past month. German, Italian, French and Portuguese kit sales all topped 3,000 (CHINA DAILY, 6/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/13/International-Football/China-Euro-2012-Sales.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/06/13/International-Football/China-Euro-2012-Sales.aspx

CLOSE