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SBD Global/June 12, 2012/Marketing and Sponsorship

Sharp Wants To Measure Emotions Of Euro 2012 Fans

Sharp is backing its sponsorship of the Euro 2012 with a campaign that drives football fans to a website that measures their emotions, according to Daniel Farey-Jones of CAMPAIGNLIVE.co.uk. The activity, by digital agency Work Club, "promotes the football tournament's official supplier of LCD TVs and solar panels." Sharp hopes the cross media campaign created by Work Club will be seen by 350 million fans in 16 markets. The TV films "feature fans from participating countries displaying their emotions." Ben Mooge, Andy Sandoz, Simon Bird and Paddy Griffith are all part of Work Club's creative team (CAMPAIGNLIVE.co.uk, 6/11).
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