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SBD Global/June 12, 2012/Finance

In Brazil, Ticket Prices Continue To Increase At A Faster Rate Than Inflation

The price of tickets for football matches in Brazil has grown above the inflation rate of the country, according to AE. For example, in May of this year, while the Consumer Price Index (IPCA) was 0.36 %, ticket inflation was 1.64 %. The rising ticket prices for games being above the inflation rate is not a "recent phenomenon." Since '07 when Brazil was chosen to host the 2014 World Cup until the last month, ticket prices have increased by 127%. Analysts believe that improved infrastructure in stadiums due to Brazil hosting the 2014 World Cup will continue to push ticket prices up. Brunoro Sport Business Dir of New Business Ricardo Hinrichsen said, "What will also happen is that the stadiums will have more areas for a corporate audience" (AGENCIA ESTADO, 6/10).
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