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SBD Global/June 11, 2012/Marketing and Sponsorship
Published June 8, 2012
EXPANDING REACH: European Tour Properties has announced a new partnership with Golfbreaks.com, a European golf tour operator. Through the agreement, European Tour Properties will use Golfbreak.com's customer network to promote its destinations and courses. Golfbreaks.com's traveling golfers will gain preferential access to European Tour Properties' network of venues through promotions and special offers. (European Tour).
NEW NAMES: The Hertz Corp. has become the title sponsor of the 2012 British MotoGP, which will be held at Silverstone this week. As title sponsor of the British MotoGP, Hertz will receive media through a range of branding opportunities at the circuit, including at the trackside, bridge, starting point, winners' podium backdrops and clothing of the Paddock Girls (Hertz).