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SBD Global/June 11, 2012/Marketing and Sponsorship

Club Bud Is Back, This Time At The London Olympics

Anheuser-Busch is "bringing back Club Bud as an official party spot" for the Olympics after recently securing a venue in London, according to Tripp Mickle in this week's SPORTSBUSINESS JOURNAL. A-B's plans to host three nights of parties Aug. 9-11 during the last weekend of the London Games. The company's U.S., U.K. and int'l divisions "will be collaborating on the party." Sources familiar with Budweiser's plan said that the party venue "will be similar to the one the company had in Vancouver," which was 19,000 square feet and could hold 1,000 people. The three parties planned for London "represent a slight decrease" from what the brand had done at previous Olympic Games (SPORTSBUSINESS JOURNAL, 6/11 issue).
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