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SBD Global/June 11, 2012/Marketing and Sponsorship

Audi Promoting New Model During Anticipated Euro 2012 Match

Audi will "debut its latest TV ad campaign," promoting its new A6 Bi Turbo model, during Monday's Euro 2012 match between England and France on ITV1, according to Alex Brownsell of BRAND REPUBLIC. The ad, created by agency Bartle Bogle Hegarty, highlights the vehicle's ability to make up to 2,000 decisions per second "to assist the driver." The campaign, which is supported with print, digital display, direct mail and social media activity, reads the endline, "Quick to react." Media planning and buying is done by Mediacom (BRANDREPUBLIC.com, 6/8).
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