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SBD Global/June 7, 2012/Marketing and Sponsorship

Li-Ning Study Reveals Trends In Chinese Product Acceptance

A recent study commissioned by Chinese sportswear brand Li-Ning revealed that 92% of U.S. consumers are likely to purchase products from Chinese companies. The study tested U.S. consumer sentiment toward Chinese goods and products. Further findings showed 62% of Americans are more likely to purchase products from Chinese companies today than they were five years ago, and 74% of respondents said that their opinion of products manufactured in China has stayed the same or improved during this time. Among this majority, consumers ages 18-25 and those with a household income level of more than $225,000 had the most positive sentiment toward Chinese brands, with 80% of Millennials and 92% of upper income level consumers stating that the quality of products manufactured in China have remained consistent or improved. More than half of U.S. consumers believe that in five years the best Chinese products will measure up to American products. Li-Ning's study also found that roughly two-thirds of Americans consider products from Chinese companies to be comparable to other countries (Li-Ning).
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