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SBD Global/June 7, 2012/Marketing and Sponsorship

Cambodia Launches Eight-Team Basketball League With Major Local Sponsors

The newly formed Smart Mobile Cambodian Basketball League is "set for its grand launch" at Phnom Penh's Old Stadium on June 23, "marking the onset of a fresh phase for the sport in this country," according to H S Manjunath of the PHNOM PENH POST. Phone operator Smart Mobile has signed as title sponsor for the eight-team league, with the Khmer-language news website Sabay providing additional support. All eight teams will begin play on June 23 with playoffs planned to begin July 28 and the championship game on Aug. 11. The CBL, sanctioned by the Cambodian Basketball Federation and the world governing body FIBA, "aims to serve as a medium to source local talent and lift the game's profile and standards" in the Kingdom. The CBL's teams consist of the Sabay Salty Crabs, Mobitel XB Warriors, SC Johnson, Mike's Burger, Phnom Penh Heat, Phnom Penh Dragons, Sharky and Seila Mes (PHNOM PENH POST, 6/6).
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