About The Author

Tyler Everett

Tyler Everett is a staff writer for SportsBusiness Daily Global.

Featured Story

Hangin' With ... Mailman Sports Senior Client Manager Tom Elsden

Published in SportsBusiness Daily Global on 02 / 24 / 17

TOM ELSDEN  is the senior client manager for Shanghai-based digital marketing agency Mailman Sports. His agency on Thursday released the sixth edition of its Red Card report, which assessed 53 European teams' presence in China across eight different metrics. The 23-page report reveal...

Read More

Tags: Asia, People and Pop Culture

More Stories by this Author

02/24/17
SportsBusiness Daily Global: Hangin' With ... Tom Elsden

TOM ELSDEN  is the senior client manager for Shanghai-based digital marketing agency Mailman Sports. His agency on Thursday released the sixth edition of its Red Card report, which assessed 53 European teams' presence in China across eight different metrics. The 23-page report reveal ...

Tags: Asia, People and Pop Culture

02/17/17
SportsBusiness Daily Global: Hangin' With ... Joe De Sena

JOE DE SENA is the founder & CEO of obstacle course racing series Spartan Race. Since launching in '10, Spartan Race has exploded in popularity, both within the States and overseas. It now boasts more than 1 million global participants and more than 5 million social media followers.  ...

Tags: People and Pop Culture

02/03/17
SportsBusiness Daily Global: Hangin' With ... Kevin Payne

KEVIN PAYNE  is the CEO of US Club Soccer. Payne, who has been in that role since Jan. '15, has been involved with the sport in the U.S. since the late '80s. La Liga joined the organization's efforts to grow and improve the game in the U.S. when it came on board as a long-term technical partne ...

Tags: People and Pop Culture

12/30/16
SportsBusiness Daily Global: Year In Review: Spain

Barcelona ended a long period of speculation about the identity of its new shirt sponsor in November. Starting next summer, the Catalan side will feature Japanese retailer Rakuten on the front of its shirts in a deal worth at least €220M ($231M) over the next four years, with an optio ...

Tags: Europe, Year End

12/30/16
SportsBusiness Daily Global: Year In Review: Latin America

Lionel Messi and the Argentine national team were the story of the Copa América Centenario, but not for the reasons fans in the championship-starved country had hoped. In late June, Argentina fell in the final of a major tournament for the third consecutive year. Messi and Co. lost the 2014 W ...

Tags: South America, Year End

12/23/16
SportsBusiness Daily Global: Hangin' With ... Arno Trabesinger

ARNO TRABESINGER  is Barcelona's Managing Dir Americas, a role in which he manages the club's new office in N.Y. When Barcelona opened its Park Avenue HQ in September , it became just the second int'l club with a full-time base in the U.S. -- Bayern Munich has had a presence in the States sin ...

Tags: People and Pop Culture

12/02/16
SportsBusiness Daily Global: Real Madrid To Release Mobile Game

Real Madrid will in the second quarter of '17 release a new mobile football game for iOS and Android. The game, whose title has not been announced, is being developed by Hugo Games, a mobile interactive entertainment developer. Allowing gamers to t ...

Tags: Europe, Marketing and Sponsorship

11/23/16
SportsBusiness Daily Global: Go4it Announces Pair Of Investments

Brazilian sports marketing agency Go4it, which was founded in Oct. '15 , announced that it invested in int'l sports tech companies TAPPP and Greenfly. "We identified these two companies as exciting projects," Go4it co-Founder Cesar Villares said. "We feel that these two companies will help us ...

Tags: Finance, Brazil

11/18/16
SportsBusiness Daily Global: Hangin' With ... Mike Piazza

MIKE PIAZZA is an MLB Hall of Famer and the owner of Italian Lega Pro club Reggiana . Though best known for his exploits on the diamond, Piazza is a lifelong fan of football who was in talks to acquire Italian side Parma before that deal fell through in '15. He took over Reggiana in June and said ...

Tags: People and Pop Culture

11/17/16
SportsBusiness Daily Global: Mike Piazza Talks Reggiana Ownership

Mike Piazza’s acquisition of a majority share in Italian third-tier club AC Reggiana in June was merely the latest -- and most significant -- manifestation of his love of the sport. The Major League Baseball Hall of Famer played and watched a number of sports growing up and "soccer" -- as fa ...

Tags: Europe, Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug