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Tyler Everett

Tyler Everett is a staff writer for SportsBusiness Daily Global.

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Hangin' With ... Twitch VP Andy Swanson

Published in SportsBusiness Daily Global on 08 / 26 / 16

ANDY SWANSON is VP of social video platform Twitch. The site, which carries live gaming and allows viewers to interact during online broadcasts, was founded in '11. The platform is available all over the globe, and its popularity -- along with esports as a whole -- is growing rapidly. The industry...

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Tags: People and Pop Culture

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08/26/16
SportsBusiness Daily Global: Hangin' With ... Andy Swanson

ANDY SWANSON is VP of social video platform Twitch. The site, which carries live gaming and allows viewers to interact during online broadcasts, was founded in '11. The platform is available all over the globe, and its popularity -- along with esports as a whole -- is growing rapidly. The industry ...

Tags: People and Pop Culture

08/23/16
SportsBusiness Daily Global: Go4it's Pacheco Talks WSL Partnership

The partnership between the World Surf League and Brazil-based marketing agency Go4it came about organically. WSL Global CCO Mark Noonan said that he and CEO Paul Speaker were already familiar with Go4it from its representation of surfer Gabriel Medina when the agency launched last October. Tha ...

Tags: Marketing and Sponsorship, Brazil

08/19/16
SportsBusiness Daily Global: Q&A With Mailman's Tom Elsden

Shanghai-based digital marketing agency Mailman Sports Senior Client Manager TOM ELSDEN discussed a number of aspects of the ongoing spending spree by Chinese investors. Recent months have seen investors from the country acquire stakes in Aston Villa, West Bromwich Albion, Wolverhampton Wanderers, ...

Tags: Asia, Finance, Europe, United Kingdom

08/10/16
SportsBusiness Daily Global: What They're Saying ...

U.S. swimmer LILLY KING 's celebration of her Gold Medal in the 100m breaststroke on Monday night immediately became one of biggest stories of the Games. After finishing the race more than half a second ahead of Russian YULIA EFIMOVA , King said, "It's incredible, just winning a Gold Medal, and kn ...

Tags: Olympics, Brazil

08/05/16
SportsBusiness Daily Global: Go4it Exec Talks Olympic Plans

Brazilian sports marketing agency Go4it, which launched last October , is on the verge of a hectic few weeks around its office in the Rio de Janeiro neighborhood of Leblon. With the 2016 Olympics officially beginning with Friday's Opening Ceremony, the new agency -- which identifies its three pilla ...

Tags: Marketing and Sponsorship, Brazil

07/15/16
SportsBusiness Daily Global: Hangin' With ... Adolfo Bara

ALDOFO BARA i s La Liga's general director of sales and marketing. The league has prioritized expanding internationally in recent years, as evidenced by the opening of an office in the U.S. This initiative has also received a boost from foreign investments in several clubs, including Valenci ...

Tags: People and Pop Culture

07/08/16
SportsBusiness Daily Global: La Liga Expands Nike Partnership

La Liga's extension on Tuesday of its int’l partnership with Nike will not only continue the deal, but also see the partnership evolve to include promotion of the league and grassroots work. La Liga Sales & Marketing General Dir Adolfo Bara said that the emphasis was on finding a "sports p ...

Tags: Marketing and Sponsorship, Europe, Asia, North America

06/17/16
SportsBusiness Daily Global: Hangin' With ... Victor Montagliani

VICTOR MONTAGLIANI is the president of CONCACAF. He was appointed to the role in May, and the ongoing Copa América Centenario has his confederation in the spotlight early in his tenure. The 16-team tournament, being held outside South America for the first time, features int'l stars li ...

Tags: People and Pop Culture

06/16/16
SportsBusiness Daily Global: Montagliani Talks Copa America, Moggio

Less than a month after Victor Montagliani was appointed president of CONCACAF on May 12, the biggest football tournament the U.S. has hosted since the 1994 World Cup -- the Copa América Centenario -- kicked off on June 3. As recently as October, it was unclear whether the 100th anniversary o ...

Tags: International Football, North America

06/03/16
SportsBusiness Daily Global: Marketers Talk Esports At BES

Esports is one of the fastest-growing segments in the industry, but panelists at the '16 Intersport Brand Engagement Summit said it is too soon to say how sponsorships will develop. “It’s early,” said Coca-Cola VP/Entertainment, Ventures & Strategic Alliances Matt Wolf. &ldqu ...

Tags: Marketing and Sponsorship, North America

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