About The Author

Kristen Heimstead

Kristen Heimstead is a staff writer for SportsBusiness Daily Global.

Featured Story

Sold Out Bird's Nest Snowboard Competition Begins This Weekend

12 / 06 / 12

The 2008 Beijing Olympic Stadium, known as the Bird's Nest for its design and often referred to as a "white elephant," will be covered with snow on Saturday for the third edition of the Oakley and Shaun White Air + Style snowboard competition. Leading up to the event, Oakley ran online campaigns and...

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Tags: Events and Attractions, China, Oakley

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11/22/12
Sponsors Confident Of Beijing Marathon

The Beijing Marathon, which has been held every year in October since ’81, was at the last minute postponed to Sunday. Beijing Marathon organizers did not announce on its official website the new date until early November, leaving many participants wondering when the event would be rescheduled ...

Tags: Events and Attractions, China, Adidas

09/12/12
FIFA Focused On India Facility Upgrades

FIFA officials discussed plans to improve India's football infrastructure during a four-day meeting with the All India Football Federation last week, as the country prepares to host the U17 World Cup in '17. The meetings, which concluded Saturday, were headed by FIFA Secretary General Jér&oci ...

Tags: Leagues and Governing Bodies, India, FIFA

06/12/12
More Platforms, More Time With ESPN

Latin America, with its rapid population and economic growth, has seen an increasingly large consumer base spending increased amounts of time on more platforms to get their sports fix. Sports fans in the region who use a variety of ESPN platforms spend a longer time with the brand. ESPN commissioned ...

Tags: Media, ESPN, South America

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