About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Skyrocketing Social Media Numbers Translate Into Increased Revenue For One Championship

Published in SportsBusiness Daily Global on 02 / 02 / 17

Skyrocketing social media numbers have translated into rising revenues for Asian martial arts promoter One Championship, Chatri Sityodtong said. The founder and chair of One Championship told SBD Global that the company’s growth has exceeded his wildest expectations. Over the past two years, O...

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Tags: Media, Asia

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SportsBusiness Daily Global: P&G Activates Bayern Munich Partnership

Bayern Munich partner Procter & Gamble is activating its sponsorship through a new TV commercial. The commercial, which features Bayern players Philipp Lahm, Javier Martínez and Robert Lewandowski, promotes the new product range of P&G brand Braun. The three players present Braun ...

Tags: Marketing and Sponsorship, Europe

SportsBusiness Daily Global: DAZN Taps US-Based RCS For Graphics

Perform Group’s OTT service DAZN enlisted the help of California-based media technology company Reality Check Systems to create graphics and data integration solutions for its recently launched streaming platform. DAZN launched in August in Germany, Austria, Switzerland and Japan and has been ...

Tags: Media, Europe, North America

SportsBusiness Daily Global: UFC Partners With Tabcorp In Australia

UFC on Tuesday signed a multi-year partnership with Australian gambling company Tabcorp. As part of the deal, TAB.com.au, Tabcorp’s national brand, will become the official betting and wagering partner of UFC in Australia. TAB.com.au will als ...

Tags: Marketing and Sponsorship, Australia, Europe

SportsBusiness Daily Global: Perform, NFL Team Up In Australia

Sports media company Perform Group and the NFL have entered into a partnership to commercialize the league’s digital assets during the ’16 season in Australia. The NFL’s digital presence in the market consists of its website, app ...

Tags: Media, Australia, North America

SportsBusiness Daily Global: Hangin' With ... Mike Arning

MIKE ARNING is the founder and SVP of True Speed Communication, a full-service public relations and marketing agency specializing in motorsports. Arning founded the agency in '03 and has worn many different hats over the past 13 years. He is currently the chief communications officer for the Haas ...

Tags: People and Pop Culture, North America

SportsBusiness Daily Global: Sky Deutschland To Launch Sports Site

German pay-TV sports network Sky Deutschland will launch a new sports website next summer. The Munich-based company on Wednesday said that it will establish a new digital sports platform, skysport.de, in the summer of '17. The website will primaril ...

Tags: Media, Europe

SportsBusiness Daily Global: Williams Reports Mid-Year Numbers

Williams Grand Prix, the parent company of British F1 team Williams, released its interim results Tuesday, showing group revenue grew to £80M ($105.5M) in the first six months to June 30. The group, which also includes Williams Advanced Engineering, was able to increase its revenue by almost & ...

Tags: Finance, United Kingdom

SportsBusiness Daily Global: Dragon Racing Becomes Manufacturer

The new Formula E season will not only feature the return of Jaguar to open-wheel racing but also Dragon Racing’s move from a customer team to a manufacturer. Team Owner Jay Penske will lead his squad into season three as one of nine manufacturers in the electric racing series. Penske co-found ...

Tags: Franchises, Europe

SportsBusiness Daily Global: RTL, Sky Secure Bundesliga Rights

The German Football League (DFL) has awarded the remaining two domestic media rights packages to RTL and Sky. Both packages consist of highlight rights for the next four seasons, from '17-18 until '20-21. RTL secured the highlight rights to all Bun ...

Tags: Media, Europe

SportsBusiness Daily Global: NFL Targets German Fan Base

With the new season set to kick off on Thursday, the NFL is betting on free-to-air TV coverage and social media to reach and expand its German fan base. The league has seen a drastic increase in viewership after returning to free-TV last season through a three-year media deal with German media corp. ...

Tags: Media, North America, Europe

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