About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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Hangin' With ... HBO Sports President Ken Hershman

Published in SportsBusiness Daily Global on 09 / 05 / 14

KEN HERSHMAN is the president of HBO Sports and as such is responsible for the strategic direction of the division. Hershman, who was named president in Jan. '12, is a veteran sports TV exec and came to HBO from rival premium pay cable network Showtime. At Showtime, he was exec VP/GM of sports and...

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Tags: People and Pop Culture, North America

More Stories by this Author

11/20/13
SportsBusiness Daily Global: Santander Says Ferrari Deal A Key Asset

Banco Santander Advertising & Sponsorships Head Enrique Arribas said that the company’s sponsorship deal with F1 team Scuderia Ferrari has been “amazingly successful” judging by its advertising ROI. Arribas told SBD Global at the Circuit of the Americas, “We get a return ...

Tags: Marketing and Sponsorship, Europe

11/18/13
SportsBusiness Daily Global: Williams Not Worried About Future

Williams F1 Deputy Team Principal Claire Williams said that there are “absolutely no concerns” around the team’s finances for next season, despite losing one of its main sponsors. Williams recently announced that Brazilian driver Felipe Massa will replace Venezuelan Pastor Maldonad ...

11/18/13
SportsBusiness Daily Global: Pirelli To Stay On As F1 Tiremaker

Pirelli Motorsports Dir Paul Hembery said that the Italian tiremaker has signed a new deal and will continue to supply F1 with its product. “It’s done, everything is done. I mean you have the lawyers to sign off. You have three groups, you got the teams, you got the promoter and the FIA, ...

Tags: Leagues and Governing Bodies, Europe, North America, Formula One

11/15/13
SportsBusiness Daily Global: COTA Looks To Locals For Support

Circuit of the Americas President Jason Dial said that after a very successful inaugural year, the racetrack is “going to avoid the sophomore slump.” The Austin, Texas circuit, which will host the U.S. F1 Grand Prix on Sunday, has been taking proactive measures to achieve this goal -- fr ...

Tags: Events and Attractions

11/15/13
SportsBusiness Daily Global: Consistency Vital To Attract Sponsors

Ferrari Motor Sport Communications Head Renato Bisignani said that the Italian team’s consistency in competing for a championship year in and year out “is vital” in attracting sponsorships. “The privilege of working for Ferrari is the huge attraction and media interest surrou ...

11/08/13
SportsBusiness Daily: York: NFL U.K. Team A "Shot In The Dark"

49ers co-Chair John York said trying to put a franchise in the U.K. right now would be "sort of a shot in the dark." York, who served as the Chair of the NFL’s Int'l Committee before becoming Chair of the owners’ Health & Safety Committee, told SBD Global in a story posted last nig ...

11/08/13
SportsBusiness Daily Global: York: London Interest In NFL "Growing"

NFL San Francisco 49ers co-Chair John York said that trying to put a franchise in the U.K. right now would be "sort of a shot in the dark." York, who served as the chairman of the NFL’s int'l committee before becoming chairman of the owners’ health and safety committee, told SBD Global, ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

10/29/13
SportsBusiness Daily Global: OBS: People Watch On Smaller Screens

Olympic Broadcasting Services CEO Yiannis Exarchos said that the host broadcaster’s assessment of new technologies is based on the premise of "what makes sense for the rights holder and the end user." Exarchos told SBD Global at the recent Sportel Monaco, "The desire for better quality, more r ...

Tags: Media, Europe

10/28/13
SportsBusiness Daily Global: OBS: Digital Coverage Enhances Viewing

Olympic Broadcasting Services CEO Yiannis Exarchos said that "digital broadcasting and digital applications are not here to kill traditional broadcasting." Asked about the biggest takeaway from the London Games, Exarchos said, "The big lesson for us was that you have to look at the world of multiple ...

Tags: Media, Europe

10/17/13
SportsBusiness Daily Global: Sportel: AS Roma Takes Social Approach

AS Roma Head of Digital Shergul Arshad said that the Italian club’s social media strategy is aimed at growing the fan base. At Sportel Monaco on Wednesday, Arshad said, “Growing the top of the funnel is paramount because then when you do something that has commercial overtone to it, ther ...

Tags: Media, Europe

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