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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

More Stories by this Author

06/27/14
SportsBusiness Daily Global: FIFA Cracks Down On Ambush Marketing

FIFA is cracking down on ambush marketers to protect its official sponsors and partners. Prior to the start of this year’s World Cup in Brazil, FIFA forced the host country to pass legislation that allows it to be more aggressive in combating ambush marketing. The reason for such drastic measu ...

Tags: Marketing and Sponsorship, Europe, Brazil

06/13/14
SportsBusiness Daily Global: Hangin' With... World Cup Edition

The FIFA World Cup has officially gotten underway with Brazil beating Croatia 3-1 in the opening match on Thursday evening. The month-long tournament is a chance for the world’s seventh largest economy to showcase its best attributes. However, the lead up to the event has been hampered by a nu ...

Tags: People and Pop Culture, Brazil

06/04/14
SportsBusiness Daily Global: Officials Say Brazil Ready For World Cup

While construction work at the Corinthians stadium in Sao Paulo continues with less than 10 days to go before the start of the World Cup, Brazilian government officials said that the country is ready for the event. Brazil’s major airports are ready to handle and supply double the predicted dem ...

Tags: Events and Attractions, Brazil

06/03/14
SportsBusiness Daily Global: Int’l Expansion On IndyCar’s Mind

America’s premier open-wheel racing series, IndyCar, is considering adding races outside North America to the calendar, according to C.J. O’Donnell, chief marketing officer of IndyCar. O’Donnell told SBD Global at the Indy 500 that nothing has been set in stone and all options are ...

Tags: Leagues and Governing Bodies, North America

05/29/14
SportsBusiness Daily Global: ESPN Sets On Collaboration For World Cup

A cup of coffee and a few copies -- that was it. During the 2010 World Cup in South Africa, ESPN USA employees seeking a better cup of coffee would grab one in the offices of ESPN Brazil. In turn, ESPN Brazil employees would use the Xerox machine in the offices of ESPN USA. That was the only collabo ...

Tags: Media, Brazil, North America

05/27/14
SportsBusiness Daily Global: Chip Ganassi Racing, ENEOS Team Up

The recently signed partnership between Chip Ganassi Racing and Japanese motor oil brand ENEOS kicked off with a win in the NASCAR Nationwide Series History 300 at the Charlotte Motor Speedway. Driver Kyle Larson put his No. 42 Chevrolet Camaro in victory lane on Saturday. The race was the first of ...

Tags: Marketing and Sponsorship, Japan, North America

05/23/14
SportsBusiness Daily Global: Hangin' With... Herbert Hainer

HERBERT HAINER has been the CEO of adidas since '01. Hainer previously spent eight years with Procter & Gamble in sales and marketing. He originally joined adidas Germany in '87, and has been on adidas' exec board since '97. Hainer is also vice chairman of the supervisory board at FC Bayern, a ...

Tags: People and Pop Culture, Europe

05/21/14
SportsBusiness Daily Global: ESPN Brazil Banks On Int’l Expertise

ESPN Brazil's World Cup Coverage 4 studios: - 2 in São Paulo (main at ESPN HQ studios and another from a set outside of the Corinthians Arena) - Rio de Janeiro - Fortaleza 5 broadcast trucks 7 national team dedicated crews ...

Tags: Media, Brazil

05/14/14
SportsBusiness Daily Global: Kim: Security, Budget Won't Be Issues

There will be no security or budget problems at the 2018 PyeongChang Winter Olympics, organizers said. POCOG President & CEO Kim Jin-sun told SBD Global that he does not expect to face the same issues that plagued Sochi last winter. Headlines of corruption, budget overruns and security concerns ...

Tags: Events and Attractions, Asia

05/13/14
SportsBusiness Daily Global: PyeongChang Expects $700M From Deals

The organizing committee of the 2018 PyeongChang Winter Games confirmed that the search for domestic sponsorships has been rather slow. However, POCOG President & CEO Kim Jin-sun told SBD Global that he expects sponsorship acquisition for the Games will get into full swing during the second half ...

Tags: Marketing and Sponsorship, Asia

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