About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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ESPN Prepares To Tell 'Full Story' Of Brazil World Cup, Will Spotlight Mexico, Brazil

04 / 17 / 14

ESPN's World Cup Coverage By The Numbers 2 – host sets at Clube dos Marimbas used by ESPN and ESPN International. 15 – World Cup rosters for English-language TV pundits. 25 – cameras at host set location. 29 – English-language on-air com...

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Tags: Media, North America, Brazil

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Recipe For Yankees-Man City Partnership

N.Y. Yankees President Randy Levine told SBD Global that the partnership between the MLB franchise and Premier League side Man City is close to naming someone to run NYC FC's business operations, as the Yankees work "collaboratively" with Man City on the business side. The two partnered in May a ...

Tags: Franchises, North America, United Kingdom

Brazil's Unrest No Concern For World Cup

Octagon Consulting Division Senior VP André Schunk told SBD Global that there was "a pretty big gap between perception and reality" when it came to the media’s coverage of the protests surrounding the 2013 FIFA Confederations Cup in Brazil. Despite great performances on the pitch, the e ...

Tags: Events and Attractions, Brazil

EPL On NBC Better Than ‘Anticipated’

NBC & NBC Sports Network Programming President Jon Miller recapped the network’s first Premier League broadcast weekend by saying it was a "terrific weekend" with rating numbers higher than "anticipated." NBC Sports said that more than 3.4 million U.S. viewers watched its seven EPL broadca ...

Tags: Media, United Kingdom, North America

Q&A With EPL CEO Richard Scudamore

The '13-14 Premier League season, which kicked off on Saturday, marks the start of the league's new £3B ($4.7B), three-year domestic TV contract with Sky and BT as well as the initiation of UEFA's Financial Fair Play rules, which will come into full effect this season. EPL CEO RICHARD SC ...

Tags: Leagues and Governing Bodies, United Kingdom

Khan To Put Fulham On Sustainable Path

When Premier League club Fulham FC kicks off its new season against Sunderland on Saturday, it will mark the beginning of the Shahid Khan ownership era and its ambitious goals of making the club "better" and "sustainable." The Pakistan-born U.S. businessman, who also owns the NFL Jacksonville Jaguar ...

Tags: Franchises, United Kingdom

F1 Teams’ Struggles Sign Of Uncertainty

The financial struggles of a majority of F1 teams are a sign of the global "economic uncertainty" and the teams’ "potentially outdated" business models, according to Formula Money co-author Christian Sylt. During the first half of the 2013 F1 season, the racing series’ off-track headli ...

Tags: Finance, Europe

JvM/sports Seeks Top German Billing

Sports marketing company Jung von Matt/sports Co-Managing Dir Raphael Brinkert told SBD Global the goal of the newly founded division is to become Germany's top sports marketing agency. Brinkert: "Short-term plans are to attend to one top client within each of these categories: clubs, associations, ...

Tags: Marketing and Sponsorship, Europe

Q&A With Adidas' Markus Baumann

Adidas, the world's No. 1 football brand and official partner of the 2014 FIFA World Cup, wants to break $2.6B in football sales in '14, up from more than $2.2B in '12. Adidas Senior VP of Global Football MARKUS BAUMANN talked to SBD Global about how the company wants to achieve those numbers, new ...

Tags: Marketing and Sponsorship, Europe

Adidas Supports Messi

Adidas Senior VP of Global Football Markus Baumann told SBD Global that he thinks Argentine Lionel Messi is the best football player on the planet and his private off-field issues have no influence on the company's relationship with him. To underline the 26-year-old's privileged status in the adidas ...

Tags: Marketing and Sponsorship, Europe

Adidas To Launch Its Biggest Campaign

Adidas Senior VP of Global Football Markus Baumann told SBD Global that the company is planning its biggest marketing campaign ever to achieve its goal of breaking €2B ($2.6B) in global football sales in '14. Baumann: "We will launch the biggest brand campaign in 2014, focusing on all channels ...

Tags: Marketing and Sponsorship, Europe

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