About The Author

HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

Featured Story

MasterCard Renews Partnership With UEFA Champions League Until '18

Published in SportsBusiness Daily Global on 07 / 02 / 15

MasterCard has renewed its partnership with the UEFA Champions League for another three seasons until ’18. The extension, which MasterCard officially announced on Wednesday, represents an increase on its previous deal with Europe’s premier club competition, according to a source with kno...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories by this Author

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: DFB To Test Open Market

The German Football Federation (DFB) will test the open market before its kit deal with adidas expires at the end of the 2018 FIFA World Cup in Russia. Speaking at SpoBiS in Dusseldorf, Germany, DFB President Wolfgang Niersbach said it is the federation’s obligation, with respect to its member ...

Tags: Marketing and Sponsorship, Europe

02/13/15
SportsBusiness Daily Global: SpoBiS Summit: BVB To Lose Out On $46M

Borussia Dortmund is set to lose out on €40M ($46M) in revenue with its chances of qualifying for next year’s UEFA Champions League are close to zero. Borussia Dortmund, which reached the Champions League final in '13, currently sits in 16th place in the Bundesliga, 25 points behind Champ ...

Tags: Europe, Finance

02/12/15
SportsBusiness Daily Global: SpoBiS Summit: Bundesliga Bets On Digital

Germany’s Bundesliga is betting on digital content to conquer new markets. German Football League (DFL) Interactive Media Dir Susanne Timosci, speaking at SpoBiS on Tuesday, laid out the league’s strategy aimed at increasing its relevance in foreign markets. She said that digital marketi ...

Tags: Media, Europe

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: NBA Aspires To Be No. 1

Bringing the world courtside is how NBA senior exec Benjamin Morel described one of the league’s key priorities. During his keynote speech at SpoBiS on Tuesday, the league’s SVP/MD EMEA talked about the global appeal of basketball and the NBA’s aim to conquer the world. “Our ...

Tags: Leagues and Governing Bodies, Europe, North America

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: Dortmund Seeks Balance

Finding the right balance between global expansion and local tradition is providing a new challenge for Borussia Dortmund. The Bundesliga club, currently 16th in the league table, decided to increase its int’l footprint by establishing a regional representation in Singapore last year. Borussia ...

Tags: Franchises, Europe

02/11/15
SportsBusiness Daily Global: SpoBiS Summit: Bayern Builds U.S. Base

Bayern Munich has taken a line from Frank Sinatra’s “New York, New York” to describe its experience in the U.S. so far. Bayern Munich Head of Internationalization & Strategy Jörg Wacker on Tuesday talked about the club’s U.S. efforts and looked ahead at its upcoming ...

Tags: Bayer Corp., Bayern Munich, Europe

02/10/15
SportsBusiness Daily Global: SpoBiS Summit: Selling Summer Packages

German legislation and the dominance of football makes it difficult to sell commercial packages for broadcasts of summer sporting events, according to AS&S Sports Marketing Dir Michael Lina. AS&S is the marketing arm of German broadcaster ARD. Every two years the core Olympic sports have to ...

Tags: Media, Europe

02/10/15
SportsBusiness Daily Global: SpoBiS Summit: Bayern Embraces Digital

Bayern Munich's embrace of the digital universe has made the Bundesliga club much more than a "local football club," Bayern New Media Dir Stefan Mennerich told business summit delegates on Monday. Over the last two decades, Bayern Munich’s business sectors have transitioned from analog to ...

Tags: Media, Europe

02/10/15
SportsBusiness Daily Global: SpoBiS Summit: Metzelder Talks Marketing

Former footballer Christoph Metzelder laid out his "five KOs" to avoid in sports marketing in his keynote address Monday at the 2015 SpoBiS SPONSORs Business Summit in Dusseldorf, Germany. Metzelder, co-managing director at Hamburg-based sports marketing agency Jung von Matt/sports, did not provide ...

Tags: Marketing and Sponsorship, Europe

01/23/15
SportsBusiness Daily Global: Hangin' With ... Gregor Derichs

German sports journalists GREGOR DERICHS and DIRK GRAALMANN have created a new communications agency, which specializes in sports. Derichs & Graalmann Communications launched on Jan. 12 with the goal to take a piece of the pie that is sports sponsorships. The Cologne-based agency is counting ...

Tags: People and Pop Culture, Europe

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug