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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Caribbean Premier League Signs First U.S. Broadcast Deal With One World Sports

Published in SportsBusiness Daily Global on 06 / 24 / 16

The Caribbean Premier League has signed its first U.S. broadcast deal as its four-day cricket festival in Florida is heading for a sellout. The T20 cricket tournament, which will kick off its fourth season on Wednesday, agreed to a three-year partn...

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Tags: Media, North America

More Stories by this Author

04/04/16
SportsBusiness Daily Global: U.S. Race Important To Break Doubts

Formula E’s two U.S.-based teams have stressed the importance of the Long Beach ePrix to prove the series’ value to corporate America. Andretti Autosport and Dragon Racing told SBD Global they have seen increasing sponsorship interest from U.S. companies, but resistance remains. “W ...

Tags: Events and Attractions, North America

04/04/16
SportsBusiness Daily Global: Prost: Formula E Needs To Do More

Alain Prost is calling on Formula E organizers to step up their promotional efforts. The former F1 world champion and Formula E team co-founder told SBD Global ahead of Saturday’s Long Beach ePrix that promotion for the series’ lone U.S. race was lacking. “In general, in racing you ...

Tags: Marketing and Sponsorship, North America, Europe

03/30/16
SportsBusiness Daily Global: La Liga Appoints CSM As New Partner

La Liga appointed CSM Sport & Entertainment to represent the league's commercial and sponsorship rights in an exclusive global deal. As part of the deal, CSM will be engaged across all of La Liga's property inventory -- title partner, six globa ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

03/30/16
SportsBusiness Daily Global: Formula E Finds Long Beach Title Sponsor

Formula E has secured a title sponsor for its lone U.S. race this weekend. Electric vehicle company Faraday Future will be the title sponsor of the 2016 Long Beach ePrix. The one-race deal has an estimated mid six-figure value, according to a sourc ...

Tags: Marketing and Sponsorship, North America

03/24/16
SportsBusiness Daily Global: Bayern Munich Joins Int'l Champions Cup

U.S. soccer fans will see a rematch of the 2010 UEFA Champions League final when Bayern Munich and Inter Milan face off at Bank of America Stadium in Charlotte, N.C., on July 30. The match is part of the Int'l Champions Cup preseason tournament, which takes place between July 23-Aug. 13 across vario ...

Tags: North America, Europe, Events and Attractions

03/23/16
SportsBusiness Daily Global: Report: Shirt Sponsorships Surge By 13%

A number of European football leagues will have to increase their competitiveness on the pitch to get a bigger share of foreign sponsorship investment, Repucom exec Jon Stainer said. The managing director of Repucom U.K. & Ireland told SBD Global the large number of clubs in the Premier League a ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

03/22/16
SportsBusiness Daily Global: Formula E Launches Virtual Championship

Formula E has launched a virtual championship for its fans that will be held alongside its actual races. The virtual championship -- called "Race Off Pro Series" -- will be comprised of at least four online rounds, which will serve as a preview to the on-track action ahead of the Formula E races in ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

03/18/16
SportsBusiness Daily Global: Financial Losses No Threat To Aussie GP

Victorian taxpayers will once again have to pick up the bill after Formula 1’s traveling caravan leaves town, but organizers say it is worth it. Australian Grand Prix Corp. Chair John Harnden told SBD Global that Sunday’s season opener “is a promotion” for Melbourne and Victo ...

Tags: Australia, Events and Attractions

03/16/16
SportsBusiness Daily Global: Formula E Draws More Than 33K In Mexico

The inaugural Mexico City ePrix drew more 33,000 spectators at the Autódromo Hermanos Rodríguez on Saturday. Formula E organizers anticipated 40,000 spectators for the series' debut in the Mexican capital but in the end had to settle with an official attendance of 33,319. The atmospher ...

Tags: Events and Attractions, Europe

03/16/16
SportsBusiness Daily Global: Formula E Looking To Compress Schedule

Formula E organizers are looking to close the gap between each race to a maximum of three weeks to create more engagement for fans and sponsors. The electric series’ schedule currently stretches from late October until early July and includes several breaks of more than four weeks between race ...

Tags: Leagues and Governing Bodies, Europe

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