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HJ Mai

HJ Mai is the assistant managing editor for SportsBusiness Daily Global.

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Heineken Adds UEFA Europa League After Renewing Champions League Deal

Published in SportsBusiness Daily Global on 08 / 27 / 15

UEFA has agreed to a new sponsorship deal with Heineken for its second-tier Europa League competition. The partnership with the Dutch brewing company will primarily focus on Heineken’s Amstel brand, according to a source with knowledge of the deal. The agreement, which is expected to be offici...

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Tags: Marketing and Sponsorship, Europe

More Stories by this Author

04/17/15
SportsBusiness Daily Global: Rio Organizers $200M Short Of Target

Organizers of next year’s summer Olympics in Rio de Janeiro are roughly $200M short of reaching their sponsorship target of R$3.5B ($1.2B), according to a local organizing committee official. Rio 2016 Exec Dir of Communications Mario Andrada told SBD Global that organizers are currently prepar ...

Tags: Olympics, Brazil

04/03/15
SportsBusiness Daily Global: Hangin' With ... Minky Worden

MINKY WORDEN is the director of global initiatives at Human Rights Watch. The N.Y.-based organization, which advocates for human rights around the world, declared '15 as "a year of reckoning for global sports and human rights." Prior to joining HRW in '98, Worden lived and worked in Hong Kong as a ...

Tags: People and Pop Culture, North America

04/02/15
SportsBusiness Daily Global: Wireless EV Charging To Hit Market

Qualcomm expects its wireless charging technology will hit car showrooms within three years, according to a company official. Wireless charging, which is currently being tested in Formula E, will soon appear on tick sheets right next to car color and upholstery, said Graeme Davison, Qualcomm's VP of ...

Tags: Marketing and Sponsorship, North America, Europe

04/01/15
SportsBusiness Daily Global: From Track To Road In Five Years

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at ...

Tags: Media, Europe

03/30/15
SportsBusiness Daily Global: AIU Adds American Football To Schedule

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

Tags: Leagues and Governing Bodies, India, North America

03/20/15
SportsBusiness Daily Global: TLA Acquires Elite Sports Properties

Talent agency TLA Worldwide on Thursday announced the acquisition of Elite Sports Properties in a deal worth up to $19.5M. Under terms of the deal, TLA is paying an initial $10.3M for the Australia-based agency. The amount will be split up into a cash payment of $7.7M along with the allocation of mo ...

Tags: Finance, Australia, North America, United Kingdom

03/18/15
SportsBusiness Daily Global: Miami ePrix Sets New High On Fox Sports

Fox Sports' broadcast of the fifth round of the inaugural Formula E season generated a new high for the network's online streaming service Fox Sports GO. Saturday's race in downtown Miami was the most-viewed Formula E race ever on Fox Sports GO with 1,240 unique streamers. The number represents a 45 ...

Tags: Media, North America

03/17/15
SportsBusiness Daily Global: DHL Uses Motorsports To Show Abilities

Formula E's setup of staging a minimum of two races in a certain region of the world is no accident but the result of its cooperation with DHL. The logistics company designed the schedule together with series' organizers to limit the environmental impact created by transporting cars and equipment ar ...

Tags: Marketing and Sponsorship, Europe

03/16/15
SportsBusiness Daily Global: Formula E Eyes Montreal Race

Formula E organizers confirmed talks with Montreal city officials about potentially hosting a race in the Canadian city. Formula E CEO Alejandro Agag, who met with Montreal Mayor Denis Coderre in Miami on Saturday, described the discussions as “extremely positive." However, he added there are ...

Tags: North America, Events and Attractions

03/16/15
SportsBusiness Daily Global: Branson On Cutting Edge With ePrix

Virgin Group Founder Richard Branson sees Formula E as a driving force behind the goal of making the world carbon neutral by '50. Branson, who joined the fully electric racing series with his Virgin Racing team, said that Formula E will pioneer new technology, which can then be used in ordinary cars ...

Tags: Formula E, Events and Attractions

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