About The Author

HJ Mai

HJ Mai is a senior staff writer for SportsBusiness Daily Global.

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Liverpool Considers U.S. A Growing Market As More Companies Invest In Football, EPL

Published in SportsBusiness Daily Global on 08 / 01 / 14

Preseason tours are about growing a club’s fan base and establishing new partnerships or strengthening existing ones. They are also about preparing a team for the upcoming season. For Liverpool and CCO Billy Hogan, it is all about finding the right balance between both. “It’s obvio...

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Tags: Marketing and Sponsorship, United Kingdom, North America

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01/17/14
SportsBusiness Daily Global: 49ers To Help Leeds Through Partnership

NFL San Francisco 49ers COO Paraag Marathe said that the franchise will use the expertise it gained throughout the last several years to help League Championship side Leeds United grow its business. Just 10 years ago, the 49ers had a 2-14 record and found themselves in the bottom of the NFL. It took ...

Tags: Marketing and Sponsorship, North America, United Kingdom

01/13/14
SportsBusiness Journal: European TV’s take on U.S. sports

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01/08/14
SportsBusiness Daily Global: NFL's U.K. Viewership Numbers Tripled

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Tags: Media, United Kingdom

11/20/13
SportsBusiness Daily Global: Santander Says Ferrari Deal A Key Asset

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Tags: Marketing and Sponsorship, Europe

11/18/13
SportsBusiness Daily Global: Williams Not Worried About Future

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11/18/13
SportsBusiness Daily Global: Pirelli To Stay On As F1 Tiremaker

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Tags: Leagues and Governing Bodies, Europe, North America, Formula One

11/15/13
SportsBusiness Daily Global: COTA Looks To Locals For Support

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Tags: Events and Attractions

11/15/13
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SportsBusiness Daily: York: NFL U.K. Team A "Shot In The Dark"

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11/08/13
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